How to Get Decision Makers to Contact You

How to Get Decision Makers to Contact You

Today, I want to talk to you about reaching decision makers. You know, the ones who sign the big checks … not the person you get funneled down to so your deals never leave the starting gate. Before we even get ankle deep, let me step you through a small exercise that...
How to Create an Irresistible Lead Magnet

How to Create an Irresistible Lead Magnet

Most people come to me to help them overcome manual prospecting so they can automate the front-end of the sales process. This frees them to focus more on money making activities like closing sales, fortifying client relationships and solving bigger problems for their...
Should You Niche or Not?

Should You Niche or Not?

One of the biggest mistakes I see sales professionals, business owners and entrepreneurs make is they fail to target a specific audience or niche within the overall market. What happens when you target everybody as a prospect? You chase bad fits, appear desperate and...